Peran Pemerintah Kota Malang dalam Membangun Inovasi Digital Marketing UKM Industri Kreatif Kriya

DOI: https://doi.org/10.34007/jehss.v6i1.1830
Siti Munfaqiroh(1),


(1) Sekolah Tinggi Ilmu Ekonomi Malangkuçeçwara Malang

Abstract


This study aims to analyze the role of the Malang City government in building digital marketing innovations for SMEs in the creative craft industry. Innovation in digital marketing in Indonesia continues to grow along with changing trends and market needs, including the craft creative industry. In addition to the cities of Bandung, Bali and Yogyakarta which are known for their craft creative industry SMEs, Malang City is also one of the important cities in Indonesia in the craft creative industry SMEs. To examine more deeply the role of the Malang City Government, descriptive qualitative research methods are used. Descriptive qualitative research methods include the use of observation, interviews, case studies, or document analysis. The collected data is then systematically analyzed and interpreted to describe and explain the observed phenomena. The results show, in addition to being supported by the ecosystem, demography, geography and tourism in Malang City, the Malang city government also has a significant role in efforts to Build Digital Marketing Innovation for SMEs in the Creative Industry Kriya. This can be seen from holding a Technical Workshop on Creative Craft and Fashion Industries for Small and Medium Industries (IKM), and the construction of the Malang Creative Facility (MCC) Building located on Jalan Ahmad Yani Utara Malang City, East Java, used as an incubation facility for Micro, Small and Medium Enterprises (UMKM) and the creative economy sector.


Keywords


Digital Innovation; Creative Industry Crafts; Malang City; Small and Medium Enterprises

Full Text:

PDF
DOI: https://doi.org/10.34007/jehss.v6i1.1830

References


Apriyanti, H. W. (2018). PERKEMBANGAN INDUSTRI PERBANKAN SYARIAH DI INDONESIA : ANALISIS PELUANG DAN TANTANGAN. MAKSIMUM, 8(1), 16. https://doi.org/10.26714/mki.8.1.2018.16-23

Choirina, P., Tjiptady, B. C., Fadliana, A. F., Rohman, M., Wahyudi, F., & Darajat, ‪Pangestuti P. (2022). Peningkatan Marketing UMKM Dengan Pelatihan Desain Grafis Untuk Karang Taruna Desa Plandi, Kecamatan Wonosari, Kabupaten Malang. I-Com: Indonesian Community Journal, 2(1), 8–16. https://doi.org/10.33379/icom.v2i1.1195‬‬‬‬‬

Creswell, J. W. (2018). Penelitian Kualitatif Dan Desain Riset Memilih Di Antara Lima Pendekatan (3rd ed.). Pustaka Pelajar.

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76. https://doi.org/10.26533/jmd.v1i2.175

Harjawati, T. (2020). Model Pengembangan Industri Kreatif Berbasis Syariah Di Provinsi Banten. Al Maal: Journal of Islamic Economics and Banking, 1(2), 187–206. https://doi.org/10.31000/almaal.v1i2.1934

Herawati, T., Rudatin, C. L., Akbar, D., & Kunci, K. (2014). Potensi Kota Bandung Sebagai Destinasi Incentive Melalui Pengembangan Ekonomi Kreatif. Epigram, Vol 11(2), 95–102. https://doi.org/https://doi.org/10.32722/epi.v11i2.672

Indiekraf.com. (2021, July 31). Kriya dan Fesyen dari Kota Malang Menembus Pasar Internasional. Www.Indiekraf.Com. https://indiekraf.com/kriya-dan-fesyen-dari-kota-malang-menembus-pasar-internasional/

Ismayanti, I. (2019). FAKTOR YANG MEMPENGARUHI PERKEMBANGAN INDUSTRI KREATIF SUBSEKTOR SENI KRIYA DI BANJARMASIN. JIEP: Jurnal Ilmu Ekonomi Dan Pembangunan, 1(2), 217–229. https://doi.org/10.20527/jiep.v1i2.1130

Jatmiko, B., Handayani, S. D., Udin, U., Suryandani, E., Kusumawati, R., Laras, T., & Raharti, R. (2022). Key-Factor Strategy of Creative Industry in Distribution Channel: A SWOT Analysis Method. International Journal of Sustainable Development and Planning, 17(6), 1895–1904. https://doi.org/10.18280/ijsdp.170624

Jayanti, D. R., & Artiningsih, A. (2020). ALIRAN INOVASI KERAJINAN RAMBUT PALSU DALAM PENGEMBANGAN INDUSTRI KREATIF DI PURBALINGGA. Jurnal Pengembangan Kota, 8(1), 23–32. https://doi.org/10.14710/jpk.8.1.23-32

Kementerian Pariwisata dan Ekonomi Kreatif / Badan Pariwisata dan Ekonomi Kreatif. (2021). Indonesia Menjadi Inisiator Tahun Internasional Ekonomi Kreatif Dunia. Www.Kemenparekraf.Go.Id. https://www.kemenparekraf.go.id/ragam-ekonomi-kreatif/Indonesia-Menjadi-Inisiator-Tahun-Internasional-Ekonomi-Kreatif-Dunia

Kurniawan, Haris. (2020, September 29). Mengembangkan Industri Kreatif Kriya dan Fashion di Kota Malang. Merdeka.Com. https://www.merdeka.com/peristiwa/mengembangkan-industri-kreatif-kriya-dan-fashion-di-kota-malang.html

Kurniawan, Heru, & Budiyono, B. (2021). Heroe’s model: Case study to reduce students’ learning loss and anxiety. Cypriot Journal of Educational Sciences, 16(3), 1122–1140. https://doi.org/10.18844/cjes.v16i3.5830

Lita, R. P., Meuthia, M., Surya, S., & Rahmi, D. Y. (2022). Inovasi Produk Berbasis Desain Digital pada Tenun Kubang di Kabupaten Limapuluh Kota. JPPM (Jurnal Pengabdian Dan Pemberdayaan Masyarakat), 4(2), 345. https://doi.org/10.30595/jppm.v4i2.7180

Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour. Journal of Risk and Financial Management, 13(8), 166. https://doi.org/10.3390/jrfm13080166

Lubis, I., & Hasudungan, A. N. (2022). Yamin’s sociocultural and mythical creation of colonized Indonesia by the Dutch for 350 years. Malala, 10(13), 38–55. https://doi.org/10.11606/issn.2446-5240.malala.2022.195498

Malaikosa, Y. M. L., Widyadharma, A. P., & Pangestu, W. T. (2022). Curriculum and learning management: Integration of creative economy value to improve students’ life skill. Jurnal Pendidikan Vokasi, 12(1), 76–85. https://doi.org/10.21831/jpv.v12i1.44253

Maris, S. (2020, September 29). Kota Malang Geliatkan Industri Kreatif Kriya dan Fashion. Www.Liputan6.Com. https://www.liputan6.com/news/read/4369177/kota-malang-geliatkan-industri-kreatif-kriya-dan-fashion

Marlena, N. (2018). Sudahkah UKM Cor Kuningan Mengimplementasikan Keputusan Operasional? Ekspektra : Jurnal Bisnis Dan Manajemen, 2(2), 181–191. https://doi.org/10.25139/ekt.v2i2.1224

Mogaji, E., Soetan, T. O., & Kieu, T. A. (2021). The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers. Australasian Marketing Journal, 29(3), 235–242. https://doi.org/10.1016/j.ausmj.2020.05.003

Mulyani, Y. S. (2018). Tasikmalaya Oktober Festival sebagai Pembuktian Destinasi Wisata Industri Kreatif dalam Memasarkan Produk Unggulan ke Mancanegara. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 9(2). https://doi.org/10.31294/khi.v9i2.5226

Rasti R. (2021, August 3). Produk Kriya dan Fesyen dari Kota Malang Tembus Pasar Internasional. Www.Mnews.Co.Id. https://mnews.co.id/read/fokus/produk-kriya-dan-fesyen-dari-kota-malang-tembus-pasar-internasional/

Ratri, N. (2018, July 28). Item Fashion Kota Malang Ini Tembus Pasar Mancanegara, Simak Video Paradenya di Kota Tarakan. Www.Malangtimes.Com. https://www.malangtimes.com/baca/29838/20180728/121500/index.html?PageSpeed=noscript

Rusdi, F., & Sukendro, G. G. (2018). Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru. Jurnal Komunikasi, 10(1), 95–102. https://doi.org/10.24912/jk.v10i1.1221

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV. Alfabeta.

tempo.co. (2021, July 31). Tunjukkan Kualitas, Kriya dan Fesyen Kota Malang Tembus Pasar Internasional. Nasional.Tempo.Co. https://nasional.tempo.co/read/1489417/tunjukkan-kualitas-kriya-dan-fesyen-kota-malang-tembus-pasar-internasional

Throsby, D. (2008). The concentric circles model of the cultural industries. Cultural Trends, 17(3), 147–164. https://doi.org/10.1080/09548960802361951

www.marsalia.co.id. (2023, March 21). SEJARAH MARSALIA DASTER BORDIR KHAS MALANG YANG TERKENAL KUALITASNYA. Www.Marsalia.Co.Id. https://marsalia.co.id/blog/news/sejarah-marsalia-daster-bordir-khas-malang-yang-terkenal-kualitasnya

Yunus, M., Saputra, J., & Muhamma, Z. (2022). Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management. International Journal of Data and Network Science, 6(3), 935–944. https://doi.org/10.5267/j.ijdns.2022.2.003

Yusuf, S., Hatta, I. H., Trirahayu, D., Wulandjani, H., Putriana, L., Puspa Rahajeng, D., & Destriyanti, A. (2023). EDUKASI PEMASARAN DIGITAL BAGI UMKM DI KECAMATAN TANJUNG SARI PAMULIHAN KABUPATEN SUMEDANG. SULUH: Jurnal Abdimas, 4(2), 233–241. https://doi.org/10.35814/suluh.v4i2.4045




DOI: https://doi.org/10.34007/jehss.v6i1.1830

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Journal of Education, Humaniora and Social Sciences (JEHSS)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Education, Humaniora and Social Sciences (JEHSS)

Publisher: Mahesa Research Center

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International Public License