Email this article Strategi Komunikasi Zakat Indonesia dalam Optimalisasi Layanan Ziswaf untuk Atasi Kemiskinan dan Pengangguran
(1) Universitas Muhammadiyah Sumatera Utara
(2) Universitas Muhammadiyah Sumatera Utara
(3) Universitas Muhammadiyah Sumatera Utara
Abstract
This article or paper aims to analyze the communication strategy of the Indonesian Zakat Initiative as a philanthropic movement in optimizing ZISWAF donation services to alleviate poverty and unemployment in the city of Medan, as well as its supporting and inhibiting factors. This study uses Harold Lasswell's communication theory and a qualitative approach with a descriptive method. The subjects of the study are the Head of the North Sumatra Indonesia Zakat Initiative Program, the Person in Charge of the Program, and the Person in Charge of ZISWAF Services. The object of the research is the communication strategy of the Indonesian Zakat Initiative in optimizing ZISWAF donation services. Data collection techniques include interviews, observations, documentation, and data analysis through data reduction, data presentation, and conclusions drawn. This study shows that the Indonesian Zakat Initiative's communication strategy in ZISWAF services effectively reduces poverty and unemployment. The strategy involves social media, community campaigns, and institutional partnerships, as well as empowerment programs such as skills training. Supporting factors include the communicator's credibility, message relevance, and two-way feedback, while barriers include limited understanding, inappropriate media, low communicative understanding, cultural differences, and negative experiences.
Keywords
Full Text:
PDFReferences
Arpandi, A. (2023). Media Online dalam Meningkatkan Partisipasi Politik Masyarakat pada Pemilihan Umum (Pemilu). Edu Society: Jurnal Pendidikan, Ilmu Sosial Dan Pengabdian Kepada Masyarakat, 3(1), 843–855. https://doi.org/10.56832/edu.v3i1.293
Batubara, B. M. (2013). Hubungan Komunikasi Badan Perwakilan Desa terhadap Partisipasi Masyarakat dalam Pembangunan. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 1(1), 76–87.
Chrisna, H., Hernawaty, H., & Noviani, N. (2021). Sosialisasi Wakaf Tunai Pada Majelis Taklim Istiqomah Kelurahan Tanjung Sari, Medan. Pelita Masyarakat, 3(1), 24–31. https://doi.org/10.31289/pelitamasyarakat.v3i1.5634
Deni, M., Asmuni, A., & Erwinsyahbana, T. (2020). Perlindungan Hukum dan Hak Waris Istri Kedua dalam Perkawian Poligami Tanpa Izin. Journal of Education, Humaniora and Social Sciences (JEHSS), 2(3), 633–643. https://doi.org/10.34007/jehss.v2i3.128
Febri, I. W. N., & Muttaqien, M. (2023). Peradaban Islam Era Nabi Muhammad S.A.W. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(3), 2417–2428. https://doi.org/10.34007/jehss.v5i3.1641
Haluana’a, F. J., Nasution, I., & Batubara, B. M. (2020). Analisis Tingkat Partisipasi Masyarakat Dalam Pemilihan Kepala Desa Orahili Kecamatan Pulau-Pulau Batu Kabupaten Nias Selatan. Jurnal Ilmu Pemerintahan, Administrasi Publik, Dan Ilmu Komunikasi (JIPIKOM), 2(1), 46–52. https://doi.org/10.31289/jipikom.v2i1.180
Hayati, F., & Soemitra, A. (2022). Filantropi Islam Dalam Pengentasan Kemiskinan. E-Mabis: Jurnal Ekonomi Manajemen Dan Bisnis, 23(2), 109–121.
Herman, H. (2017). Strategi komunikasi pengelolaan zakat, infak, dan sedekah (zis) melalui media sosial. Communicatus: Jurnal Ilmu Komunikasi, 1(2), 171–190.
Jamillah, J. (2017). Penanggulangan Terhadap Anak Berhadapan Dengan Hukum Dalam Tindak Pidana Penganiayaan. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 5(1), 60. https://doi.org/10.31289/jppuma.v5i1.1142
Kadir, A. (2014). Jurnal Administrasi Publik (Public Administration Journal). Jurnal Administrasi Publik ( Public Administration Journal ), 2(1), 85–107. https://www.google.com/search?safe=strict&ei=_P-mXPnMJ63az7sP1ryRwA0&q=Anggraini%2C+R.+D.+%282013%29.+Transparansi%2C+Partisipasi%2C+dan+Akuntabilitas+Pengelolaan+Anggaran+Dana+BOS+Dalam+Program+RKAS+di+SDN+Pacarkeling+VIII+Surabaya.+Kebijakan+Dan+Manajem
Kartini, K. (2023). Strategi Komunikasi Relawan Filantropi Indonesia dalam Meningkatkan Minat Mitra Berdonasi (Studi Aksi Cepat Tanggap Serang Raya). UIN Sultan Maulana Hasanuddin Banten.
Kasiatik, & Nasution, I. (2015). Peranan Kelompok Informasi Masyarakat dalam Mewujudkan Desa Mandiri di Deli Serdang. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 3(2), 103–115. https://doi.org/p-ISSN: 2549 1660
Kesuma, K. I. (2014). Implementasi Kebijakan Peraturan Daerah Nomor 4 Tahun 2008 Tentang Penanganan Gelandangan Dan Pengemis Di Kota Medan Pada Dinas Kesejahteraan Sosial Provinsi Sumatera Utara. Jurnal Administrasi Publik ( Public Administration Journal ), 2(1), 71–85. https://doi.org/ttp://dx.doi.org/10.31289/jap.v4i1.1362
Kurniawan, M. A., Badaruddin, B., & Humaizi, H. (2021). Partisipasi Masyarakat Tionghoa dalam Pelaksanaan Musrenbang Pada Kelurahan Sukadamai. Perspektif, 10(1), 218–229. https://doi.org/10.31289/perspektif.v10i1.4300
Kusmanto, H., & Warjio, W. (2019). Politik Pembangunan Organisasi Kemasyarakatan Islam Indonesia – Malaysia. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 7(2), 183. https://doi.org/10.31289/jppuma.v7i2.2415
Study, A. C., Community, H., Saputra, S., Simanihuruk, M., & Ismail, R. (2020). JUPIIS : Jurnal Pendidikan Ilmu-ilmu Sosial Gerakan Hijrah Kaum Muda Muslim di Medan ( Studi Kasus Gerakan Komunitas Sahabat Hijrahkuu ) Migration Movement of Young Muslims in Medan. 12(1), 23–37.
Susanti, S. (2015). Partisipasi Politik Perempuan pada Partai Keadilan Sejahtera Kota Medan. JPPUMA: Jurnal Ilmu Pemerintahan Dan Sosial Politik UMA (Journal of Governance and Political Social UMA), 3(1), 1–13. https://doi.org/10.31289/jppuma.v3i1.906
Sutatminingsih, R., & Zaina, I. (2020). JUPIIS : Jurnal Pendidikan Ilmu-ilmu Sosial Dukungan Sosial , Optimisme dan Kebahagiaan Pada The Relationship of Social Support and Optimism with Happiness in Mustahiq. 12(1), 243–253.
Syahri, F., Siregar, Y. D., & Azhar, A. A. (2023). STRATEGI KOMUNIKASI FUNDRAISING DOMPET DHUAFA WASPADA DALAM MENARIK MINAT MUZAKKI. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(3), 829–838.
Tawai, A., Suharyanto, A., Putranto, T. D., De Guzman, B. M. N., & Prastowo, A. A. (2021). Indonesian covid-19 issue on media: review on spiral of silence application theory. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(2), 286–301. https://doi.org/10.25139/jsk.v5i2.3758
Wikanda, F. (2022). Strategi Penyuluh Agama Islam dalam Meningkatkan Pemahaman Agama Masyarakat di Kota Medan. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(2), 1470–1477. https://doi.org/10.34007/jehss.v5i2.1473
DOI: https://doi.org/10.34007/jehss.v7i2.2415
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Journal of Education, Humaniora and Social Sciences (JEHSS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Education, Humaniora and Social Sciences (JEHSS)
This work is licensed under a Creative Commons Attribution 4.0 International Public License