Pengaruh Komunikasi Nonverbal dalam Mewujudkan Komunikasi yang Efektif antara Agen dan Konsumen PT. Axa Financial Indonesia cabang Medan

Ara Auza(1*),


(1) Universitas Medan Area
(*) Corresponding Author

Abstract


This study entitled The Effect of Nonverbal Communication in realizing Effective Communication between Agents and consumers of PT. Axa Financial Indonesia, Medan branch. This study aims to determine the process of Nonverbal Communication carried out by Insurance Agents of PT. Axa Financial Indonesia Medan branch; to find out the role of nonverbal communication in realizing Effective Communication between Agents and Consumers PT. Axa Financial Indonesia Medan branch; and to find out forms of nonverbal communication by insurance agents PT. Axa Financial Indonesia can realize effective communication with consumers. The theory used in this study is the theory of interpersonal communication, non-verbal communication and effective communication. The research methodology is intended to describe how researchers describe the procedures for collecting data needed, as well as analyzing data. The method in this study is a case study method. The informants in this study were 5 informants consisting of 2 (two) insurance agents and 3 (consumers) insurance PT. AXA Financial Indonesia Medan Branch. Research results Nonverbal communication that is often used by agents is physical appearance. The neat and attractive physical appearance was noticed by agents. The dominant factor when making a presentation is the clear tone of voice and movement of the limbs / kinesik such as the hands and eyes.


Keywords


Non Verbal Communication, Interpersonal Communication, Effective Communication

Full Text:

PDF

References


Birowo, M.A. (2004). Metode Penelitian Komunikasi : Teori dan Aplikasi. Yogyakarta : Gitanyali.

Borg, J. (2009). Buku Pintar Memahami Bahasa Tubuh. Jogjakarta: Think.

Bungin, B. (2005). Sosiologi Komunikas. Jakarta : Kencana Prenada Media Group.

Bungin, B. (2005). Metodologi Penelitian Kuantitatif. Jakarta:Kencana Prenada Media Group.

Cangara, H. (2006). Pengantar Ilmu Komunikasi. Jakarta: Raja Grafindo Persada.

Effendy, O.U. (1999). Ilmu Komunikasi Teori dan Praktik. Bandung : Remaja Rosdakarya.

Hasyim, A.A. (1995). Pengantar Asuransi. Jakarta: Bumi Aksara.

Kriyantono. (2007). Teknik Praktis Riset Komunikasi. Jakarta: Kencana.

Liliweri, A. (1991). Komunikasi Antar Pribadi. Bandung: Citra Aditya Bakti

Lubis, A.Y. (2003). Paul Feyerabend: Penggagas Antimetode. Jakarta: Teraju.

Muhammad, A. (2007). Komunikasi Organisasi. Jakarta: Bumi Aksara.

Mulyana, D. (2005). Ilmu Komunikasi: Suatu Pengantar. Bandung: Remaja Rosdakarya

Nasution, M.A. dkk. (2008). Metode Penelitian. Medan: USU Press

Nawawi, H. (1995). Metode Penelitian Bidang Sosial. Yogyakarta: Gajah Mada University Press.

Purba, A. dkk. (2006). Pengantar Ilmu Komunikasi. Medan: Pustaka Bangsa Press.

Rakhmat, J. (2005). Psikologi Komunikasi. Bandung: Remaja Rosdakarya.

Samovar, L.A. & Potter, R.E. (1991). Communication Between Cultures. Belmont, California: Wadsworth.

Sendjaja, S.D. (2005). Teori Komunikasi. Jakarta: Universitas Terbuka.

Singarimbun. M. & Effendi, S. (2006). Metode Penelitian Survei. Jakarta: LP3ES.

Stakes, J. (2007). How to do Media and Cultural Studies. Bandung: Bentang.

West, R. & Turner, L.H. (2009). Pengantar Teori Komunikasi: Analisis dan Aplikasi. Jakarta: Salemba Humanika.

(http://www.google.com/publicdata?ds=wbwdi&met=sp_pop_totl&idim=country:IDN&dl=id&hl=id&q=jumlah+penduduk+indonesia) 07 April 2011 pukul 19.05.30

http://www.axa-financial.co.id. 07 April 2011 pukul 19.10.28

http://asuransijiwaaxa.wordpress.com/. 07 April 2011 pukul 19.02.57




DOI: https://doi.org/10.34007/jehss.v1i3.32

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Journal of Education, Humaniora and Social Sciences (JEHSS)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Education, Humaniora and Social Sciences (JEHSS)

Mahesa Research Center

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International Public License