Pengaruh Loyalitas Karyawan Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada Pt Starlight Garment Semarang

Abstract

This article aims to analyze the effects of employee loyalty and leadership style on employee performance at PT Starlight Garment Semarang. The problem focuses on the importance of improving employee performance to support the achievement of production targets, quality, and process effectiveness, as well as the inconsistent findings regarding the effects of employee loyalty and leadership style on performance. To address this problem, the study refers to human resource management and leadership theories. This study employed a quantitative approach with an explanatory research design. Data were collected through a five-point Likert-scale questionnaire from 223 permanent production employees selected using purposive sampling and analyzed using multiple linear regression, partial tests, simultaneous testing, and the coefficient of determination. The results show that employee loyalty has a positive and significant effect on employee performance, while leadership style has a positive but statistically insignificant partial effect. Simultaneously, employee loyalty and leadership style have a significant effect on employee performance. The coefficient of determination of 0.644 indicates that the two variables explain 64.4% of the variation in employee performance. The study concludes that strengthening employee loyalty is an important priority for improving employee performance.