Ketersediaan Fitur Sebagai Pemoderasi Pengaruh Persepsi Kepercayaan dan Persepsi Manfaat terhadap Penggunaan Digital Banking
(1) Universitas Samudra
(2) Universitas Samudra
(3) Universitas Samudra
Abstract
The discussion in this study is about customer perceptions of using digital banking after the COVID-19 pandemic. The implications of the research are the availability of features as a moderator of the influence of perceived trust and perceived benefits on the use of digital banking after the COVID-19 pandemic. The population used in this research were PT Bank Syariah Indonesia (Bank BSI) KCP Padang Bulan Medan customers. A total of 102 respondents were selected based on multivariate analysis. The data obtained were processed using SPSS 23. The research methods used were the Instrument Test, Classical Assumption Test, and Hypothesis Test. This research shows that perceptions of trust do not influence the use of digital banking after the Covid-19 pandemic. Meanwhile, perceived benefits influence digital banking after the Covid-19 pandemic. The availability of features also makes it easier to interact between trust and benefits of using digital banking after the Covid-19 pandemic. For further discussion, you can use an expanded research sample and explore other variables to assess customer perceptions of digital banking.
Keywords
Full Text:
PDFReferences
Akhter, A., Hossain, M. U., & Karim, M. M. (2020). Exploring customer intentions to adopt mobile banking services: Evidence from a developing country. Journal Banks and Bank Systems. Vol 15 Issue 2.
Al-Sharafi A, M., et. all. (2018). The impact of customer trust and perception of security and privacy on the acceptance of online banking services: Structural equation modeling approach. International Journal of Industrial Management (IJIM). Vol 4. Malaysia: Universiti Malaysia Pahang.
Antaranews. (2021). BI: Nilai Transaksi Digital Banking Naik 45,64 Persen Pada 2022. https://www.antaranews.com/berita/2656045/bi-nilai-transaksi-digital-banking-naik-4564-persen-pada-2021. (Diakses 03 Juli 2022).
Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H., & Patil, P. (2019). Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model. International Journal of Information Management. Vol 44.
CNNIndonesia. (2022). Ekonom Ungkap Tantangan BSI Usai Merger. https://www.cnnindonesia.com/ekonomi/20210216162940-78-606970/ekonom-ungkap-tantangan-bsi-usai-merger (diakses pada 18 November 2022).
Esmaeili, A., et. all. (2021). Customer loyalty in mobile banking: Evaluation of perceived risk, relative advantages, and usability factors. Inzinerine Engineering Economics. 32(1), 70-81. Iran: Allameh Tabataba'i University.
Gopinath, G., Hatchett, R., & Sands, P. (2022). A global strategy to manage the long-term risks of Covid-19. Working Paper, 1–20.
Handayani Ririn. (2020). Metodologi Penelitian Sosial. Yogyakarta: Trussmedia Grafika.
Hardani, dkk. (2020). Metode Penelitian Kualitatif & Kuantitatif. Yogyakarta: Penerbit Pustaka Ilmu.
Herry Syafrizal. (2022). Penelitian dan Statistika. Yogyakarta: CV. Nas Media Pustaka.
Imam Ariono. (2019). Analisis Faktor Kepuasan, Kepercayaan, Komitmen Dan Pengaruhnya Terhadap Loyalitas Nasabah Pada Bank BNI Syariah Semarang, Vol. No. 01 Mei 2019. Syariati Jurnal studi Al-Qur’an dan Hukum. Wonosobo: University of Science Qur’an.
Jaya IMLM. (2020). Metode Penelitian Kuantitatif dan Kualitatif: Teori, Penerapan, dan Riset Nyata. Yogyakarta: Anak Hebat Indonesia.
Imam Ariono. (2019). Analisis Faktor Kepuasan, Kepercayaan, Komitmen Dan Pengaruhnya Terhadap Loyalitas Nasabah Pada Bank BNI Syariah Semarang, Vol. No. 01 Mei 2019. Syariati Jurnal studi Al-Qur’an dan Hukum. Wonosobo: University of Science Qur’an.
Jogiyanto & Abdillah, W. (2019). Konsep dan Aplikasi PLS (Partial Least Square) Untuk Penelitian Empiris. Fakultas Ekonomi. Yogyakarta: Universitas Gadjah Mada.
Kompas. (2022). Bank Muamalat Jadi Bank Syariah dengan Tingkat Loyalitas Konsumen Tinggi. https://money.kompas.com/read/2022/02/19/120000226/bank-muamalat-jadi-bank-syariah-dengan-tingkat-loyalitas-konsumen-teringgi (diakses pada 18 November 2022).
Kriyantono, Rachmat. (2020). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Jakarta: Kencana Prenada Media Group.
Li Feng., Lu, H., Hou, M., Cui, K., & Darbandi, M. (2021). Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality. Technology in Society. Vol 64, 101487.
Margaretha Oktavia Pranoto, R. Gunawan Setianegara. (2020). Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Dan Keamanan Terhadap Minat Nasabah Menggunakan Mobile Banking (Studi Kasus pada PT Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Semarang Pandanaran). Keunis Majalah Ilmiah. ISSN No 2302-9315 Vol. 8 No. 1 Thn VIII.
Namira, U. (2021). Pengaruh Persepsi Nasabah, Kepercayaan Nasabah Dan Loyalitas Nasabah Terhadap Penggunaan Mobile Banking. Skripsi. Malang: Universitas Islam Malang.
Nuning, V. (2021). Analisis Pengaruh Persepsi Nasabah Terhadap Penggunaan Internet Banking. Jurnal Ilmiah Maksitek. ISSN. 2655-4399 Vol. 6 No. 3 September 2021. Medan: Universitas Harapan Medan.
Otoritas Jasa Keuangan. (2021). Buku Cetak Biru Transformasi Digital Perbankan. Departemen Penelitian dan Pengaturan Perbankan Otoritas Jasa Keuangan.
Ramli, Y., Harwani, Y., Soelton, M., Hariani, S., Usman, F., & Rohman, F. (2021). The implication of trust that influences customers' intention to use mobile banking. The Journal of Asian Finance, Economics and Business. Vol 8 No 1.
Rathee, V. and Yadav, R.. (2019). Perception of customers towards service quality: A study of digital banking practices. International Journal of Management, IT and Engineering. Vol 7 Issue 10.
Sánchez-Torres, J. A., Sandoval, A.V, Alzate, J.A.S. (2018). E-banking in Colombia: factors favouring its acceptance, online trust and government support. International Journal of Bank Marketing. Vol 36 No 1.
Tony Wijaya. Santi Budiman. (2018). Analisis Multivariat untuk Penelitian Manajemen. Yogyakarta: Penerbit Pohon Cahaya.
Tutik, S. (2021). Analisis Pengaruh Manfaat Ekonomi, Keamanan Dan Risiko Terhadap Minat Penggunaan Financial Technology (Fintech) (Study Kasus pada Masyarakat di Wilayah Kecamatan Bekasi Timur). Jurnal Bisnis dan Akuntansi Unsurya. Vol. 7, No. 2. Prodi Akuntansi Fakultas Ekonomi. Jakarta: Universitas Dirgantara Marsekal Suryadarma.
Veena, V. B. (2022). Effect of Digital Banking Acceptance on Digital Banking Usage. Webology. Vol 19 No 1. India: Noorul Islam Centre for Higher Education.
Widayanti. (2018). Digital Banking Technology Adoption and Bank Efficiency (The Indonesian Case). hal. 1-34.
DOI: https://doi.org/10.34007/jehss.v6i2.1920
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Journal of Education, Humaniora and Social Sciences (JEHSS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Education, Humaniora and Social Sciences (JEHSS)
This work is licensed under a Creative Commons Attribution 4.0 International Public License