Analisa Tingkat Kepuasan Konsumen pada Perumahan Deno Indah Langsa

Afnina Afnina(1),


(1) Sekolah Tinggi Ilmu Manajemen Pase

Abstract


This study explains the satisfaction felt by consumers as residents of the house in Deno Indah Langsa Housing at a relatively high level of customer satisfaction. It is proven by the dominant level of importance for consumers including clean water supply = 63,077 (ranking 1), Ventilation = 44,103 (ranking 2), Bathroom Facilities = 37,436 (ranking 3), Sunlight = 31,282 (ranking 4), Number of Rooms = 29,231 (rank 5), while achievement satisfaction (calculation of the biggest index results) obtained a proud aspect because most consumers find it easy to get public transportation (79,5) so that it also facilitates schooling (75.9), and makes it easier for consumers to go to the store and to the market (72.3) while the smallest index value is indicated by the number (66.7) which states the ease of going to work. Although there are indicators that have a relatively low ranking, such as lack of recreational facilities (37,436), children's playgrounds (40,513) this needs attention to improve settlement design in the future.

Keywords


Consumer Satisfaction, Consumer Needs, Consumer Balance, Post-Purchase Satisfaction

Full Text:

PDF

References


Assauri, S. (2002). Manajemen Pemasaran, Jakarta: CV. Rajawali.

Adiningsih, S. (1999). Ekonomi Mikro, Edisi Pertama, Yogyakarta: BPFE.

Irawan. (2001). Pemasaran Pronsip dan Kasus, Edisi 2, Yogyakarta: BPFE.

Kotler, P. (1997). Manajemen Pemasaran, Analisis, Perencanaan, Implementasi. Dan Kontrol, Jakarta: PT. Gelora Aksara Pratama.

Nicholson, W. (1999). Teori Ekonomi Mikro, Prinsip Dasar dan Pengembangannya. Jakarta: PT. RajaGrafindo Persada.

Rangkuti, F. (2002). Riset Pemasaran, IBBI, Jakarta: PT. Gramedia Pustaka Utama.

Basu, S. (2001). Manajemen Penjualan, Edisi Ketiga, Yogyakarta: BPFE.

Umar, H. (2003). Studi Kelayakan Bisnis: Teknik Menganalisa Kelayakan Rencana Bisnis Secara Komprehensif, Jakarta: PT. Gramedia Pustaka Utama.




DOI: https://doi.org/10.34007/jehss.v1i3.27

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Journal of Education, Humaniora and Social Sciences (JEHSS)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Education, Humaniora and Social Sciences (JEHSS)

Publisher: Mahesa Research Center

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International Public License